Communication 349 -- Media Technologies

Prof. Tarleton Gillespie
Spring 2005

Tues+Thurs 1:25 - 2:40pm
Rockefeller B16

e-mail: tlg28@cornell.edu
office hours: Thurs. 3-5pm, 315 Kennedy

 

synopsis
 

From the first attempts at pressing symbols into clay, to the latest software available on the Net, our efforts to communicate, share our culture, and drive social agendas have depended on the tools we've developed for getting our ideas to others. However, our commonplace notions of communication and media regularly overlook the role of the material technologies that are so crucial to them. Yet our beliefs as to how and why we communicate have shaped the technologies we design; in turn, those technologies have shaped our efforts to communicate, and the consequences of those efforts. This course will consider the technologies of media (including printing, photography, film, telegraph, telephone, radio, television, and computer networks) as an opportunity to think about the intersection of technology and its social context.

 

requirements
 

The most important assignment is to complete all of the reading assigned. I cannot stress this enough; comprehension of the arguments is crucial to your success in this course. Attendance is also required, and MAY be taken at my discretion. There will be three written assignments (3-4 pages each, 20% of grade each) during the semester that will ask you to deal with specific questions dealt with in the course, using arguments from the readings as intellectual resources.. The final project (40% of grade) will be a creative project that asks you to analyze a particular communication medium for its relationship between material technology and cultural practice -- using that technology to do so. Further explanation of all these assignments will be provided in class.

 

materials
 

One book is required for this course; it is available for purchase at the Cornell Bookstore, and is on reserve at Uris Library:

Paul Starr, The Creation of the Media (2004)
The remainder of the readings are available online on the web and through e-reserve.

 


 

 

introduction
 

JAN 25: introduction to the class and its concerns

 

JAN 27: media technology and its relationship to society

Brian Winston, "How Are Media Born and Developed?"
Roger Silverstone, Television and Everyday Lifepart of Ch 4 (read only 78-88, 97-103)

 

how to think about technology and society
 

FEB 1: the rise of print and its impact on culture

Elizabeth Eisenstein, The Printing Revolution in Early Modern Europe, Ch 3

FEB 3: rethinking the rise of print; the politics of "print culture

Adrian Johns, The Nature of the Book, part of Ch 2 (58-108, 160-186)
     [[ available as an e-book through Cornell library catalog ]]

FEB 8: the material character of books

Alberto Manguel, A History of Reading, Ch 9
Clifford Lynch, "The Battle to Define the Future of the Book in the Digital World"

 

the constitution of media technologies
 

FEB 10: the political constitution of technology

STARR: intro [1-22]
Weibe Bijker, "Social Construction of Technology"

FEB 15: the colonial origins of modern media -- meet in Special Collections, Olin Library
paper due

STARR: Ch 2 [47-82]
Jürgen Habermas, "The Public Sphere"

FEB 17: the infrastructure of print

STARR: part of Ch 3 [83-94], Ch 4 [113-152]

FEB 22: telegraphy, telephone, and the politics of networks

STARR: part of Ch 5 [153-177], part of Ch 6 [191-222]
Howard Rheingold, "Look Who's Talking" Wired (Jan 1999)

FEB 24: photography and technologies of representation

W. Bernard Carlson, "Artifacts and Frames of Meaning: Thomas A. Edison, His Managers, and the Cultural Construction of Motion Pictures" in Bijker and Law, eds., Shaping Technology / Building Society
     [[ available as an e-book through Cornell library catalog ]]
Jane Gaines, Contested Culture, Ch 2

MAR 1: movies and the question of the "mass"

STARR: Ch 9 [295-326]
David Robinson, From Peep Show to Palace, Ch 1

and, explore ONE of the following websites:
      Chronophotographical Projections
      Origin of American Animation
      Edison Motion Pictures

MAR 3: radio and the politics of broadcasting
screening: "Empire of the Air"

Susan Douglas, Inventing American Broadcasting, Ch 6
STARR: Ch 10 [327-346], part of Ch 11 [347-363]

MAR 8: the construction of television

William Boddy "The Beginnings of American Television"
Raymond Williams, Television: Technology and Cultural Form, Ch 1

MAR 10: computing and the Internet

Janet Abbate, Inventing the Internet, Ch 1
STARR: Ch 12 [385-402]

 

the consequences of media technologies
 

MAR 15: do technologies have politics
paper due

Langdon Winner, "Do Artifacts Have Politics?"

MAR 17: technologies of production
screening: "Visions of Light"

Richard Dyer, White, excerpt from Ch 3 (82-103)
John Caldwell, Televisuality: Style, Crisis, and Authority in American Television, Ch 3
     [[ available as e-book through Cornell library catalog ]]

 

spring break

 

MAR 29: technologies of distribution

W. Russell Neuman, Lee McKnight, and Richard Solomon, The Gordian Knot, Ch 2
National Research Council, The Digital Dilemma, Appendix C

MAR 31: technologies of consumption

Lary May, Screening Out the Past, Ch 6
Lynn Spigel, "Media Homes: Then and Now"
Robin Baker, J. Ron Inglis, and Julia Voss, "At a Cinema Near You: Building Design"

 

do media technologies affect our representations of the world?
 

APR 5: representation
paper due

Donald Norman, Things That Make Us Smart, Ch 3

APR 7: digitizing the news
special guest: Ken Paulson, USA Today

Pablo Boczkowski, ""Mimetic Originality: The New York Times on the Web's Technology Section Tom Coates, "(Weblogs and) The Mass Amateurisation of (Nearly) Everything..." (September 03, 2003)

no longer required:
Walter Benjamin, "The Work of Art in the Age of Mechanical Reproduction"
David Levy, "Fixed or Fluid? Document Stability and New Media"
Nicholson Baker, Double Fold, Ch 6 and 7

APR 12: perception and illusion

Lev Manovich, "The Paradox of Digital Photography"
William J. Mitchell, "How to Do Things with Pictures"
Farhad Manjoo, "A Picture Is No Longer Worth a Thousand Words" Salon (April 22, 2004)

APR 14: field trip to The Ithaca Journal

APR 19: case: animation and special effects

Mark Langer, "The Disney-Fleischer Dilemma: Product Differentiation and Technological Innovation"
Norman Klein, Seven Minutes, Ch 7 (75-80)
Stephen Prince, "True Lies: Perceptual Realism, Digital Images, and Film Theory"

 

do media technologies change our participation in that world?
 

APR 21: access and users
Reese Jenkins, "Technology and the Market: George Eastman and the Origins of Mass Amateur Photography"
Steve Woolgar, "Configuring the User: The Case of Usability Trials"

no longer required:
Claude Fischer, "Touch Someone: The Telephone Industry Discovers Sociability"Hoffmann
Jeannette Hoffmann, "Writers, Texts, and Writing Acts: Gendered User Images in Word Processing Software"

APR 26: interfaces and databases

Steven Johnson, Interface Culture, Ch 2
Lucas Introna and Helen Nissenbaum, "Defining the Web: The Politics of Search Engines"

APR 28: structures of participation
2-page synopsis of final project due

Henry Jenkins, "Quentin Tarantino's Star Wars? Digital Cinema, Media Convergence, and Participatory Culture"
Rebecca Blood,"How Blogging Software Reshapes the Online Community"
Wikipedia, "Wikipedia"

MAY 3: case: digital copyright

National Research Council, The Digital Dilemma, Ch 1 (23-75)
Peter Biddle, Paul England, Marcus Peinado, and Bryan Willman, "The Darknet and the Future of Content Distribution"
Jeff Howe, "The Shadow Internet", Wired (Jan 2005)

MAY 5: case: digital copyright, part 2

Lawrence Lessig, Code, and Other Laws of Cyberspace, Ch 5 (43-60)
Mark Stefik, "Trusted Systems" Scientific American (March 1997)
Pamela Samuelson, "DRM {and, or, vs.} the Law"

 

final projects due Wed May 18th, 12noon

 

 

From the Cornell "Code of Academic Integrity":

Absolute integrity is expected of every Cornell student in all academic undertakings. Integrity entails a firm adherence to a set of values, and the values most essential to an academic community are grounded on the concept of honesty with respect to the intellectual efforts of oneself and others. Academic integrity is expected not only in formal coursework situations, but in all University relationships and interactions connected to the educational process, including the use of University resources. While both students and faculty of Cornell assume the responsibility of maintaining and furthering these values, this document is concerned specifically with the conduct of students.

A Cornell student's submission of work for academic credit indicates that the work is the student's own. All outside assistance should be acknowledged, and the student's academic position truthfully reported at all times. In addition, Cornell students have a right to expect academic integrity from each of their peers.

The full text of the Code of Academic Integrity can be found online at

http://web.cornell.edu/UniversityFaculty/docs/AIC.pdf